PRIVACY POLICY

Compliant With: IT Act 2000, SPDI Rules 2011, Consumer Protection Rules 2020
Last Updated: 01/12/2025

Welcome to https://gorasfashion.in (“Platform”), operated by Gora Sales And Distribution Private Limited (“Company”, “we”, “our”, “us”).

We are committed to safeguarding your privacy and protecting your personal data in compliance with applicable Indian laws. By using our Platform, you consent to the practices described in this Privacy Policy.

If you do not agree with this policy, please discontinue using the Platform.

1. INFORMATION WE COLLECT

We collect the following categories of information:

1.1 Personal Information

As defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we may collect:

  • Full Name
  • Email Address
  • Mobile Number
  • Shipping/Billing Address
  • Date of Birth, if voluntarily provided
  • Account login details

1.2 Sensitive Personal Data or Information (SPDI)

Sensitive Personal Data or Information is collected only when necessary and only with your consent.

We may collect or process the following payment-related information through secure third-party payment gateways:

  • Payment confirmation details
  • Transaction ID
  • Payment status
  • Refund status
  • Order payment reference details

Important: We do not collect or store your full card number, CVV, UPI PIN, net banking password, or other sensitive payment credentials.

We also do not collect or store customer bank account details for refund processing.

All online payments are processed securely by authorized third-party payment gateways and payment service providers. Refunds, wherever applicable, will be processed strictly back to the original payment method or payment source used at the time of purchase, such as the same UPI ID, debit card, credit card, wallet, net banking account, or other original payment instrument, subject to payment gateway, bank, and regulatory timelines.

1.3 Device & Technical Data

We may collect technical information such as:

  • IP Address
  • Browser type
  • Device information
  • Cookies and session data
  • Usage analytics
  • Approximate location

This information helps us improve website security, performance, fraud prevention, and user experience.

1.4 Order & Transaction Data

We may collect order-related information including:

  • Order history
  • Cart activity
  • Wishlist items
  • Payment status
  • Delivery details
  • Return, cancellation, and refund status

2. HOW WE USE YOUR INFORMATION

We use your data to:

  • Process and fulfill your orders
  • Deliver products through courier and logistics partners
  • Provide customer support
  • Process cancellations, returns, and eligible refunds strictly through the original payment method or payment source used for the transaction
  • Improve website performance and security
  • Personalize your shopping experience
  • Send order updates, service messages, offers, and notifications
  • Prevent fraud, fake orders, unauthorized transactions, or misuse of the Platform
  • Comply with legal, tax, regulatory, and accounting obligations

We strictly adhere to purpose limitation principles under applicable Indian laws.

3. SHARING OF INFORMATION

We may share your data only with trusted and necessary parties for lawful business purposes.

3.1 Trusted Third-Party Partners

We may share limited required information with:

  • Courier and logistics partners for order delivery
  • Payment gateways and payment service providers for payment and refund processing
  • SMS and email service providers for communication
  • Customer support tools
  • IT, hosting, security, and analytics service providers

These partners are required to keep your data secure and use it only for the purpose for which it is shared.

3.2 Legal Authorities

We may disclose information when required by:

  • Court orders
  • Government authorities
  • Law enforcement agencies
  • Tax or regulatory authorities
  • Fraud investigation or legal compliance requirements

Such disclosure may be made to comply with the IT Act, tax laws, consumer protection laws, or other applicable laws in India.

4. COOKIES & TRACKING TECHNOLOGIES

We use:

  • Cookies
  • Session identifiers
  • Pixels
  • Analytics tools such as Google Analytics and Meta Pixel

These technologies help us enhance website performance, improve user experience, remember preferences, analyze traffic, and personalize content.

You may disable cookies from your browser settings. However, some features of the Platform may not work properly if cookies are disabled.

5. DATA SECURITY MEASURES

We use reasonable security practices and procedures as required under the IT Act 2000 and applicable rules.

Our security measures may include:

  • SSL encryption
  • Secure servers
  • Controlled data access
  • Password protection
  • Secure payment gateway processing
  • Regular monitoring and security checks

Despite these measures, no online system is 100% secure. By using the Platform, you acknowledge and accept the inherent security risks of internet-based services.

6. DATA RETENTION POLICY

We retain your data only as long as necessary for lawful business, legal, tax, accounting, and regulatory purposes.

Our retention practices may include:

  • Active user account data: Retained until account deletion or as required for legal compliance
  • Inactive user data: Retained up to 1 year, unless longer retention is required by law
  • Transaction records: Retained as required for tax, accounting, legal, and regulatory compliance, generally for 5 to 7 years
  • Refund records: Retained only to track refund status, payment gateway response, dispute handling, and compliance requirements

We do not retain customer bank account details for issuing refunds.

After the applicable retention period expires, data is securely deleted, anonymized, or archived as permitted by law.

7. YOUR RIGHTS UNDER INDIAN LAW

You have the right to:

Access

You may request details of the personal data we hold about you.

Correction

You may request correction or updating of inaccurate or incomplete information.

Withdrawal of Consent

You may withdraw consent for marketing communication or specific data processing, where applicable.

Deletion

You may request deletion of your account or personal data, subject to legal, tax, accounting, fraud prevention, dispute resolution, and regulatory retention requirements.

To submit a request, email us at:

Email: rawal@gorasfashion.in

8. CHILDREN’S PRIVACY

Our Platform is not intended for minors below the age of 18 years.

We do not knowingly collect personal data from minors. If you believe that a minor has provided personal information on our Platform, please contact us immediately and we will take appropriate steps to delete such information, subject to applicable law.

9. THIRD-PARTY LINKS

Our Platform may contain links to external websites, payment pages, courier tracking pages, social media platforms, or third-party services.

We are not responsible for the privacy practices, content, terms, policies, or security practices of such third-party websites or services.

Users are advised to review the privacy policies and terms of third-party websites before using them.

10. CHANGE OF POLICY

We may update this Privacy Policy from time to time due to:

  • Changes in law
  • Business requirements
  • Security updates
  • Service improvements
  • Payment or refund process updates
  • Operational changes

Any revised Privacy Policy will be posted on this page with an updated “Last Updated” date.

Continued use of the Platform after changes are posted will be treated as acceptance of the updated Privacy Policy.

11. GRIEVANCE OFFICER

As required under applicable provisions of the IT Act 2000 and SPDI Rules 2011, the details of our Grievance Officer are provided below:

Name: Jasa Ram (DIN)
Designation: Grievance Officer
Company: Gora Sales And Distribution Private Limited

Address:
Dukan No 35, Global School, Road Sanik, Nandra Kallan, Jodhpur, Jodhpur Rural, Rajasthan – 342015

Phone: +91 8434976757
Email: rawal@gorasfashion.in
Working Hours: Monday – Friday, 9:00 AM – 6:00 PM

Complaints will be acknowledged within 48 hours and resolved within 30 days, subject to applicable legal requirements.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at:

Gora Sales And Distribution Private Limited
Website: https://gorasfashion.in
Email: rawal@gorasfashion.in
Phone: +91 8434976757